My former employer is celebrating its 30th anniversary with a major redesign (sure to be controversial) and a lot of broad-based stories looking at the next 30 years (not to be overlooked).
Among those stories: U.S. Olympic Committee CEO Scott Blackmun says the Olympics are only going to get more relevant:
It’s a good argument, but I can see a few issues:
1. If the Summer Games in particular get any “bigger,” no one’s going to be able to host. The price tag is way too high — at least for a non-authoritarian country.
2. In this short-attention span world, can … um … what was my point? …
Oh … right — can the Olympics be more relevant if the U.S. audience insists on viewing these sports only every four years? When will we start paying attention to World Championships, the Diamond League and various World Cups?
And could we have smaller-scale Olympic-style competitions with multiple sports? The Pan Am Games are virtually invisible in the USA. (The Asian Games seem to have a much better foothold in that region.)
Perhaps it’s self-interest, being the editor of a blog that treats Olympic sports as something serious, but I think the USOC and IOC need to think more creatively if they want the Olympic spirit to exist more than four weeks per quadrennium.