NBC’s prime-time emphasis makes sense. People work during the day. Families still do most of their TV viewing in prime time.
But it’s growing clearer that people want to make that choice for themselves, not have it forced upon them:
Now here’s the flaw in NBC not wanting to “spoil” an event such as, say, their prime-time BMX segment by broadcasting the event live in its entirety:
To be truly surprised by what “happens” in prime time, people have to avoid news sites, sports sites, Twitter and Facebook. And yet NBC thinks people are going to go to all that effort but accidentally flip the channel to NBC Sports Network at 10 a.m.?