I love college sports. I’m not so thrilled with the prospect of other students paying for them.
An investigation of the eight largest public universities in Ohio in the Football Bowl Subdivision found that with one exception, college administrators and trustees impose hidden fees and invisible taxes on thousands of students who pay tens of millions.
Source: Robin Hood in Reverse
Duresport.com 
This should be your next book; never mind single digit soccer politics.
I wonder what those subsidy numbers look like for equivalent sized schools without football programs. I know there is some push-back from parents of non-athletes about these subsidies, but even at Div 3 schools, the sporting events become a big social event for many students. So even though they are not playing a sport, their fees support a social event much the same as the drama club or the symphony orchestra