sports culture

NCAAmageddon and the numbers

The NCAA has released updated numbers on how much money is being flushed down the pipes at your local athletic department, and Sports Law Blog relates it to the sure-to-be-landmark O’Bannon vs. NCAA case.

I think O’Bannon has a case that shouldn’t hinge on such things. The initial argument was whether O’Bannon was entitled to money from his likeness being used in a video game. You’d think a judge could simply say yes, giving athletes a small but substantial victory.

But no, as this SI piece says, a judge instead interpreted “profiting off likeness” to include televised games. I’m no lawyer, but it seems to me that if they win, TV news broadcasts would suddenly be responsible for paying everyone who appears on camera. Welcome back to the age of radio.

Perhaps common sense will prevail, and everyone will make a deal allowing athletes to be paid if their images are being used to sell video games and T-shirts. Or not.

In the meantime, the NCAA numbers once again feed all sorts of arguments, particularly Title IX.

Categories: sports culture

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