Building the Beckham brand, cont.

Maybe we can’t quite trust this denial of David Beckham’s interest in QPR or any other English Premier League team. “No” often isn’t the final word in transfer sagas.

But given Beckham’s rumored destinations — Australia, China, the Middle East — we might need to consider that Beckham’s latest and possibly last move of his playing career is less about an on-field challenge like keeping QPR in the Premier League and more about expanding his brand one more place before he retires.

Wherever he goes won’t be a permanent home. Beckham still has that MLS ownership option, and it’s tough to picture Posh Spice settling down in Shanghai. But a year or so in Asia could make him more viable for a few more global ads.

Or he could keep starring in adidas films like this offbeat video with Snoop:

Not sure what to make of that. Are they really putting a bunch of star athletes in a video with some not-so-subtle references to weed?

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